The Middle East will become a potential rookie in the world epoxy resin paint market.

The Middle East will become a potential rookie in the world epoxy resin paint market. London information research institute IRL recently released the Middle East and Africa coatings industry market report predicted that from now to 2014, the Middle East coatings market size will be developed at an average annual rate of 4% to 5%.

The Middle East is experiencing rapid urbanization and infrastructure development, resulting in increased demand for paints and coatings. Countries such as the United Arab Emirates and Saudi Arabia are investing heavily in construction projects, including commercial and residential buildings, as well as infrastructure projects such as airports and metro systems. This growth in the construction industry will drive demand for paints and coatings.

Compared with industrial coatings, the architectural decoration coatings market has more optimistic growth prospects and will become the main coating product in the Middle East region. The Middle East market has become a battleground for multinational paint companies. It is understood that Saudi Arabia and the United Arab Emirates will be the main force, many Middle Eastern countries are vigorously developing local tourism, infrastructure construction will open up new coating markets, promoting the growth of demand for architectural coatings, automotive finish paint and Marine coatings.

Recently, many chemical and coatings companies have turned their eyes to the Middle East, including Germany's BASF and Bayer, Huntsman of the United States, Sweden's Perstord, and Norway's Jotun, which have significantly increased their investments in the Middle East. Industry insiders point out that construction investment is often an engine to stimulate economic growth. According to the survey data, the sales of architectural coatings in the Middle East reached 64% of the total sales of coatings in the region, and the market size of coatings in the region is expected to reach $2.7 billion in 2014. In 2009, Saudi Arabia and the UAE accounted for 62% and 11% of the Middle East's paint consumption, respectively, and the two countries will still occupy the main position of the Middle East paint market in the future. Saudi Arabia is currently planning to invest $500 billion to build six new industrial cities, including the "King Abdullah Economic City" on the west coast, the "Knowledge Economic City" near Medina and the "Prince Moussaid Economic City" in the north.

The Saudi Investment Authority hopes the new cities will house 5 million people, create 1 million jobs and add $150 billion in revenue to the kingdom by 2020. It is estimated that Saudi paint demand is close to 900,000 tons, which is still the largest paint market in the Middle East. It is understood that the UAE has become a hub to stimulate economic growth in the Middle East and strengthen regional linkages in the Middle East, and the development of UAE cities, especially the "world tower" Burj Khalifa in Dubai and the construction of Masdar low carbon City, indicates the great growth potential of the UAE's paint and coatings market.

The Middle East is strategically located between Europe, Asia and Africa, making it an ideal trading and distribution hub. Due to its proximity to major markets, the region can take advantage of its geographical advantages to export paints and coatings to neighboring countries and beyond.

The Middle East region has specific requirements for coatings, such as architectural coatings must be able to withstand long-term high temperatures and resist the impact of desert dust storms, while the coverage of the desert reduces the amount of outdoor industrial wood coatings in the region, and the demand for industrial wood topcoats for indoor wooden furniture is growing. In addition, with the continuous enhancement of environmental awareness in the Middle East countries, the future of high-end energy-saving environmental protection coatings will become a development trend. In order to stand out and seize the market, coating companies will strive to introduce high-quality environmentally friendly formulations that meet the characteristics of the Middle East region. In the construction of the world's first carbon-neutral city in ABU Dhabi, Germany's BASF will provide energy-saving climate-friendly building materials, such as roof coatings that reduce infrared radiation absorption, to reduce the need for air conditioning and significantly reduce carbon emissions. It is understood that on March 29 this year, the 2010 Middle East Coatings Exhibition was held at the Dubai International Convention and Exhibition Center in the United Arab Emirates, attracting hundreds of coating companies around the world, and many multinational companies displayed new environmentally friendly coatings products. Germany's WACKER launched the VINNAPAS series of innovative products at the exhibition, including redispersible emulsion powders, emulsions and solid resins for modern construction and coating processes, and the United States Dow Chemical released new technologies such as the water-based acrylic latex polymer series at the exhibition.

With the right investment, infrastructure and go-to-market strategy, the Middle East region has the opportunity to become a significant player in the coatings industry.

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